Fintech Marketing Blog

  • 18 Remarkable Sponsorships in the FX Industry – Q3 2021

    1,2,3,4,5. eToro Becomes Sponsor of Czech Football Club SK Slavia Prague, French AS Monaco, English Southampton FC, Arsenal FC, and Newcastle United 6. HotForex extends partnership with Paris Saint-Germain 7. Brokereo becomes official Partner of Euroleague Basketball  8. T1Markets became a new Digital Sponsor of The Argentine Football Association 9. NAGA Becomes The New Primary…

    18 Remarkable Sponsorships in the FX Industry – Q3 2021
  • Great examples of email funnel to find affiliates

    Found a cool product & blog for email marketers! Writing emails is around 50% of my daily work routine nowadays, so I feel extremely lucky when I find useful blogs like this! The cool thing about their blog is that they give great examples of email funnels (not just the opening email, but also the follow-ups)…

    Great examples of email funnel to find affiliates
  • Coin bump mechanic by a Crypto Broker

    Recently I posted a screenshot with a promotion where the reward was offered for holding a particular coin. Today I noticed another interesting ‘bump’ mechanic from a different broker. The idea is simple. They offer a rebate if the client deposits with their own native coin. Even though people do not hold the coin, its…

    Coin bump mechanic by a Crypto Broker
  • A simplified KYC procedure by CoinGate

    KYC procedures and compliance regulations are definitely one of the main sources of anxiety for marketing managers in the Fintech industry. I spent quite a lot of time analyzing best onboarding practices and conversion tricks in order to let clients pass the KYC and start trading. If you work(ed) in a company with more than…

    A simplified KYC procedure by CoinGate
  • A nice template of a social media strategy for a Forex Broker

    If you need to create a social media strategy for a brokerage company in 1 minute, FBS marketing team made a perfect template.

    A nice template of a social media strategy for a Forex Broker
  • The main reason why marketing specialists in the FX industry feel so lost

    If you start asking marketing specialists about what makes their life hard, you might expect answers like these:– Account bans on Facebook;– High competition with market leaders;– Compliance limitations;– High bids in Google Ads, and so on. If you ask me, I feel that the honest answer is on the screenshot.What you see is the…

    The main reason why marketing specialists in the FX industry feel so lost
  • A new promotion for IBs by IronFX

    Just understood that I never saw any promotions offering bonuses to new IBs/Affiliates.And the IronFX team made a nice one!

    A new promotion for IBs by IronFX
  • What exactly is the Metaverse?

    Last week it was literally impossible to miss/dodge the news about Facebook rebranding and the #metaverse term in general. On the weekend I spent a few hours finding expert opinions and a decent explanation of what is this all about. A dummy like me is extremely skeptical about virtual reality, AI dominance, and other things that should…

    What exactly is the Metaverse?
  • I Collected Slogans from 140 Forex Brokers and Here is What I Found

    Did you ever have the challenge of finding a new, short slogan for your company? For those who didn’t, it’s not as easy as it looks. Most of us suffer when it’s needed to write short and precise headlines, ad extensions, and other advertising content. Meanwhile, a slogan is a branding element, and companies do…

    I Collected Slogans from 140 Forex Brokers and Here is What I Found
  • The reality of being a Forex affiliate

    Do you agree that it might be helpful to see the product you are advertising from the customer’s perspective? Me too. As a marketer, I have just started working with Forex affiliate programs. Although I have experience in affiliate marketing, Forex affiliate programs do not have much in common with Amazon or any other popular…

    The reality of being a Forex affiliate